Business writing that makes an impact

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Learn how to write

Persuasion is a crucial element of commercial success. It helps you negotiate effectively, make the right financial decisions, and win business.

We teach the art of persuasion to companies and individuals who want to write more successfully in business. By clearly articulating the purpose of each document, outlining the key points, and creating an opportunity for action, you ensure your reports are effective and valuable.

“I would highly recommend Argue to Think to anyone who writes business cases or exec summaries. Dr Hilliard is highly qualified and knowledgeable and is also an engaging speaker. Throughout the day I felt very supported and encouraged and all questions and comments were welcomed and valued. The exercises that formed part of the training were fun and relevant and Dr Hilliard was always on hand to inspire us and give reassurance we were on the right track. I came away from the day confident about the structure and key elements needed for successful business cases/exec summaries and with a network of support for the future.”

Ms G. Operational Learning and Knowledge Manager

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Critical thinking for the real world

Our training packages and workshops are designed around you. They can particularly help you to:

  1. Write more succinct, compelling reports
  2. Improve the flow of your messaging
  3. Present balanced yet persuasive business cases
  4. Accelerate your written communication skills
  5. Feel confident in your writing

Many corporate roles include an element of business writing, but very few people have been trained on how to do this well. We can help you shape your arguments to produce powerful pitches that produce better business outcomes.

“The training session was excellent, covering a lot in a way that was well structured, clear and very effective. We were given advice on how to communicate to the audience, write business cases and reports, as well as what to write and why; a logical and impactful approach and one which had us all hooked in and eager to explore ways of dealing with even the toughest challenges we face in a business environment. I have been able to put some of the learnings into practice and I and my team have already seen some benefits from this.”

Ms S. Head of Internal Audit

If you want your business writing to make an impact, we can help